Our vision and mission

Every day we are guided by our mission, our vision, and our core values. They form our inspiration...Our driving force when we wake up every morning. We believe that if we all share the same focus and dedication, we can and will achieve Feed Safety Worldwide.

Vision & Mission

We are committed to pursuing our vision: everybody should have access to safe food of animal origin, regardless of who they are and where they live. This is why every company in the animal feed chain should be committed to safe feed. To achieve this, it is our mission to deploy a feed certification scheme that makes it easier for companies to contribute to safe feed. To keep our scheme and community up-to-date, we gather valuable information regarding feed safety assurance and share it worldwide.

Our core values

We have strong core values. They form the basis of our work and inspire us in what we do and how we do it.

  • Market focus: We are always curious to understand the needs of our customers.
  • Thought leadership: We feel a moral obligation to inspire our community with innovative ideas.
  • Togetherness: We know that achieving the best results across the entire chain is about working with our community.
  • Pragmatic: We act in a way that is realistic and makes sense in daily practice.

Our values represent our ultimate belief that, together with all parties involved, we can make a huge difference in food and Feed Safety Worldwide. We are constantly striving to positively influence the GMP+ Feedprint. This motivates us to challenge ourselves and our partners to do better every single day.

Read more about our ambitious goal here

Our GMP+ Community 

Over the years, GMP+ certified companies and Certification Bodies have built a solid reputation for reliability in the feed industry. They have earned the trust of buyers and suppliers. This is because the entire GMP+ Community works together to comply with the GMP+ Feed Safety Assurance (FSA) and GMP+ Feed Responsibility Assurance (FRA) standards.

We know that working together with the wider GMP+ Community is a vital factor in improving Feed Safety Worldwide. The image below illustrates our “Plan”, “Do”, “Act”, and “Check” method (PDAC) where we act as one global community and where we all collaborate in realising safe and responsible feed. By involving each party in the GMP+ Community, and maintaining open lines of communication, we ensure our PDAC method is secured and verified throughout the work process.

If you choose the GMP+ Feed Certification scheme, you choose to work with the GMP+ Community to add value to your products and company. This ensures safe and responsible feed – and therefore safe food – for everyone, all over the world.



Food safety starts with feed safety starts with you!